Brand Exposure Index (BEI): An index used to score the exposure of every logo in the match taking into consideration the duration of exposure, the size of the logo on the screen, the number of times it appeared, and also the appearance of other logos in the same frame.
Using advanced computer vision such as logo detection, we are able to accurately detect and track the presence of logos and brands across a wide range of media through a brand exposure index technology.
Using Visual recognition technology, we optimized face and logo recognition which can be used on videos & pictures specifying the number of times they appeared and the duration in the case of videos.
Top metrics used in this report from visual recognition technology:
Monitoring brands’ logos appearance on live matches streaming and posts on social media platforms, Overall, the launch of the logo detection and brand exposure index by AIM Technologies is a welcome development for businesses looking to optimize their media presence and track the impact of their brand on different
channels.
In this report, we used the videos of the matches as well as social media data to detect logos for brands sponsoring the World Cup in stadiums, logos that appeared in ads and on players’ jerseys were also detected, as well as we also detected players’ appearance during matches and from our social media data.
Whether you are a small business or a large corporation, the index is the right product for tracking your logo and overall brand appearance across digital, social media, and TV live-stream platforms.
Using our AI-based social media listening tool, AIM Insights, we retrieve data (posts and engagement) from different social media platforms and accounts or use queries to track engagement on certain topics.
We conduct our social listening across several platforms such as Facebook, Twitter, Instagram, YouTube, Reddit & TikTok.
Using artificial intelligence, our tool can interpret multilingual data in 7 different languages, and detect consumer sentiment in posts, tweets, and comments with competitively high accuracy.
Our tool is also capable of categorizing texts by intent (satisfaction, inquiries, churn, complaints & classifying comments into positive, negative, and natural).
AIM Insights offers an exciting experience to users where key social media parameters are represented in the form of insightful dashboards.
In this report, we used data from FIFA’s official accounts and the most famous players’ accounts, and national teams’ official accounts. We also used twitter keywords & hashtags relevant to the topics.
Top metrics used in this report from social media listening:
Another AI-powered tool we have is AIM Research, where self-administered surveys are published online, and respondents are targeted using social media targeting.
In this report, we conducted an online survey about The 2022 FIFA World Cup, we targeted Egyptians aged 14 Years old and above.
The survey was distributed during the period 24 November 2022 – 18 December 2022
Top metrics used in this report from the questionnaire:
Visual Recognition technology using AI models (Logo detection, Celebrity detection, Digit detection, and more), transforms unstructured data (Videos/Images) into useful data that can be easily comprehended and visualized and provides actional insights.
Face and logo recognition can be used on videos and pictures to specify the number of times it appeared and the duration in the case of videos. With this brilliant technology, you can thoroughly assess your media spending and evaluate your celebrity campaigns across all media channels.
Monitoring brands’ logos appearance on live matches streaming and posts on social media platforms can help you evaluate your media spending.
The logo detection and brand exposure index is a powerful tool for brands looking to optimize their media spending and track the impact of their brand on different channels, By providing real-time insights into the logo and brand appearance, the index allows businesses to make informed decisions about their media strategy and allocate resources more effectively.
Fill up the form and get your free report, and our team will contact you to set up your free trial. from there you can get acquainted with the tool and its offerings with the help of our technical team whenever you need it.
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