Using our AI-based social media listening tool, AIM Insights, we retrieve data (posts and engagement) from different social media platforms and accounts or use queries to track engagement on certain topics.
We conduct our social listening across several platforms such as Facebook, Twitter, Instagram, YouTube, Reddit & TikTok.
Using artificial intelligence, our tool can interpret multilingual data in 7 different languages, and detect consumer sentiment in posts, tweets, and comments with competitively high accuracy.
Our tool is also capable of categorizing texts by intent (satisfaction, inquiries, churn, complaints & classifying comments into positive, negative, and natural).
AIM Insights offers an exciting experience to users where key social media parameters are represented in the form of insightful dashboards.
In this report, we used data from FIFA’s official accounts and the most famous players’ accounts, and national teams’ official accounts. We also used twitter keywords & hashtags relevant to the topics.
Top metrics used in this report from social media listening:
- Net Sentiment Score (NSS) – An index calculated by the AIM Insights platform which summarizes the positive & negative scores as well as the intensity of each.
The Value of the index ranges between 1% and 100%. The more positive the conversations are on the topic/brand, the higher the value of the NSS score
- Engagement – includes Reactions(Likes, Dislikes, Love, HAHA, etc.), comments, shares and views