From PDFMonkey to AIM Monkey: Building Effective Internal Tools

One of the first features I worked on when starting my career was AIM’s PDF generation tool. It was time to migrate “From PDFMonkey to AIM Monkey,” moving off of PDFMonkey’s SaaS product to our own solution. We had to figure out a way to maintain the same templates we used with PDFMonkey while reverse-engineering […]

AI for PR Workflow Optimization: Boost Efficiency

PR isn’t what it used to be. Back in the day, it was all about press releases, media lunches, and hope-for-the-best media pitching. Fast forward to today, the landscape has shifted. Public relations now dances to the rhythm of data, algorithms, and smart machines. Enter AI—a game-changer in PR workflow optimization. So, what does that […]

Brand Monitoring Services: The Ultimate Guide

Brand monitoring services is the process of tracking and analyzing mentions of your brand across online channels—social media, news outlets, blogs, forums, and review platforms. Think of it as having a virtual radar constantly scanning the internet for any sign of your name. Why Brand Monitoring Services Matter Would you let someone talk behind your […]