What is social media listening?

Social media listening is the process of tracking and analyzing online conversations about your brand, competitors, and industry across social platforms to gain actionable insights.

How does social media listening differ from social media monitoring?

Social media monitoring tracks specific keywords and brand mentions, while social media listening interprets the overall sentiment and context behind those mentions.

What platforms does AIM Technologies cover?

We cover major platforms including Facebook, X (Twitter), Instagram, LinkedIn, YouTube, and TikTok.

How accurate is your Arabic sentiment analysis?

Our Arabic sentiment analysis achieves 92% accuracy, supporting Modern Standard Arabic and 12 regional dialects including Egyptian, Gulf, and Levantine Arabic.

Do you offer multi-language support?

Yes, our tool supports multiple languages including Arabic, English, French, and Spanish, with full Arabic dialect support.

Can I track my competitors using AIM Technologies?

Yes, our competitive analysis feature lets you benchmark your brand against competitors across engagement, sentiment, and share of voice metrics.

How frequently is the data updated?

Data is updated in real-time to provide the most current insights available.

Do you offer custom plans for large enterprises?

Yes, we provide custom plans tailored to the needs of large enterprises. Contact our sales team for more information.

What industries does AIM Technologies serve?

We serve telecom, finance, government, FMCG, banking, real estate, and more across the MENA region.

Can I export data from AIM Technologies tools?

Yes, you can export data in multiple formats including CSV, Excel, and PDF.

Abeer Mohamed

Arabic Sentiment Analysis API: 73% Accuracy Gap Solved

Arabic sentiment analysis API solutions available on the market today vary wildly in quality, and the gap between the best and worst options is far wider than most development teams expect going in. For businesses building customer feedback systems, social monitoring platforms, chatbots, or any application that needs to understand how Arabic-speaking users actually feel, […]

Share of Voice Metric Explained: 65% of Marketing Decisions

Share of voice metric explained simply comes down to one question: out of all the conversation happening in your industry, how much of it is actually about you. It sounds like a basic concept, and at its core it is, but the way this single number is calculated, interpreted, and applied has become one of […]

Influencer Marketing Analytics MENA: 7 Key Metrics

Influencer marketing analytics MENA is becoming one of the most important disciplines for brands investing in creators across the Middle East and North Africa. As influencer campaigns become larger, more competitive, and more expensive, brands can no longer judge performance by follower counts, likes, or views alone. The real question is not simply how many […]

Banking Social Media Monitoring: The 67% Crisis Most Banks Miss

Banking social media monitoring is no longer a marketing extra. It is the early warning system that decides whether a bank controls a crisis or gets controlled by one. In the time it takes a customer to type out a 280-character complaint, a bank’s reputation can start to unravel. One viral tweet about a failed […]

Crisis Management Social Media Arabic: The First 60 Minutes

Crisis management social media Arabic teams have to navigate operates on a timeline that leaves almost no room for hesitation. What used to take days to escalate into a full reputational crisis can now unfold in under an hour, especially in markets across the Gulf and wider MENA region where social media penetration is among […]

Customer Experience Research MENA: 80% of Loyalty Starts Here

Customer experience research MENA companies invest in has become one of the clearest differentiators between brands that grow and brands that quietly lose customers without ever fully understanding why. Across the region, from the UAE and Saudi Arabia to Egypt and the wider Levant, consumers have more choices than ever, higher expectations shaped by global […]

AIM Technologies vs Talkwalker: The 2026 Showdown

AIM Technologies vs Talkwalker is one of the most searched comparisons in the social listening space right now, and once you dig into how each platform actually performs day to day, you’ll see why. Choosing a social listening platform in 2026 is not a small decision. It affects how fast your team spots a PR […]

Market Research Company Dubai: What 73% of Brands Look For

Market research company Dubai businesses choose to work with can make or break how confidently they enter a new market, launch a product, or reposition a brand. Dubai is one of the most competitive, fast-moving, and culturally layered markets in the world, home to a population that is majority expatriate, deeply digital, and split across […]

AI Press Release Generation Arabic: 60% Faster Comms

AI press release generation Arabic teams are adopting has quietly become one of the most practical applications of generative AI in corporate communications across the region. For years, drafting a press release in Arabic meant starting from scratch every time, often after the English version was already finalized, with a translator or bilingual PR professional […]

Sarcasm Detection Arabic AI: The Hardest Problem in NLP

Sarcasm detection Arabic AI systems attempt to solve is widely considered one of the toughest unsolved problems in natural language processing today, and for good reason. Sarcasm is hard enough to detect in any language, since it relies on tone, context, and shared cultural understanding rather than literal word meaning. But in Arabic, and particularly […]